Case study
Celeste
Silvestri
Building a brand from scratch for an artisan bakery: naming, logo and a visual system with soul.
Client
Celeste Silvestri
Services
Naming
Brand Identity
Logo Design · Web Design
Brand Identity
Logo Design · Web Design
Industry
Artisan Bakery
Location
Argentina
The challenge
Giving identity to a brand that's just starting.
Celeste Silvestri is an artisan bakery that started out with no identity of its own. It needed a brand that captures what makes it different: warmth, quality and the care of handmade work.
We built the full identity: an elegant 'CS' monogram, a circular logo with the spatula front and center, a refined palette in petrol green and mustard, and a showcase website ready to present the brand.
The brand
What we delivered
Brand identity
Logo, monogram and visual system that reflect the bakery's artisan, polished character.
Logo & variants
A circular logo for stamps and large applications, and a compact CS monogram for small uses. The same brand, in any format.
Palette & tone
Petrol green and mustard, with a warm tone applied consistently across packaging, social media and the website.
The outcome